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The Stylist's Pricing Book

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The Stylist's Pricing Book

The definitive playbook on pricing, packaging, and growing a profitable styling practice — from the foundations all the way to premium positioning.

4chapters

12lessons

instantaccess

🔥 Definitive · built for working stylists

Four chapters covering pricing foundations, rate calculation, package and tier strategy, and how prices grow with your business — the whole pricing picture in one place.

Built for personal stylists who want pricing to stop being a nervous conversation and start being a competitive advantage.

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✓ Instant PDF download

✓ Action-focused, not theory

✓ Read on any device, lifetime access

SOUND FAMILIAR?

Pricing keeps being the part of the business you avoid

Prices haven't really moved in two years — and the books are showing it

Experience has grown, demand has grown, costs have grown — but the rate card has quietly stayed exactly where it was.

Packages, tiers, and retainers all sound great — but the structure never gets built

The ideas are bookmarked, the rate card stays a single line, and the upside of better pricing keeps sliding into next quarter.

Wanting to charge premium but unsure what gives you the right to ask for it

The work is at a premium level — the positioning, language, and pricing structure to match it isn't fully there yet.

WHAT'S INSIDE

Inside the guide, 4 chapters and 12 lessons

Pricing Foundations

Value-versus-cost thinking, real market research and positioning, and the income goals and profitability targets that underwrite everything else.

Calculating Rates

Real cost of doing business, the profit margins you need to build in, and the choice between hourly and project pricing made by structure not feel.

Packages & Strategy

Design service packages clients can read at a glance, tiered pricing that pulls choices upward, and retainers or subscriptions that smooth the income curve.

Growth & Evolution

Raise prices on a real cadence, scale up the rate card as the business grows, and build the premium brand positioning that holds higher numbers.

📕

Build a styling business that pays you properly

Get instant access to the full book and turn pricing from the part of the work you dread into the one that quietly compounds your business.

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Refunds are handled under the store's Refund Policy: within 30 days, if the product doesn't match its description or you can't access it.

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Refunds are handled under the store's Refund Policy. Within 30 days, a refund may be available if the product doesn't match its description or you can't access it. Once the files have been accessed, refunds for a change of mind aren't available.