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Stylist Website Checklist

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Stylist Website Checklist

A thorough action sheet for building or auditing a personal stylist website that converts visitors into enquiries — every page, every section, every conversion element.

6sections

19items

instantaccess

🔥 Action-focused · no theory

A printable PDF checklist with 19 items across 6 sections covering homepage, services, about and portfolio, mobile and speed, SEO basics, and conversion and trust.

Built for stylists ready to audit their site as a conversion tool — and ship a homepage that turns visitors into booked discovery calls.

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✓ Instant PDF download

✓ Action-focused, not theory

✓ Read on any device, lifetime access

SOUND FAMILIAR?

Visitors land, look, and leave without enquiring

The headline is a vague tagline

"Style that's truly you" tells visitors nothing — they can't see who you serve, what you do, or what they'd actually get if they hired you.

No prices, no scope, no clear booking path

Visitors have to email to ask what you charge — and most of them simply close the tab and move on to a stylist whose site already answered that.

The site is slow and breaks on phones

Huge unoptimised images, tiny buttons, a broken nav on mobile — over half your traffic bounces before the page even fully renders.

There's no trust on the page

No testimonials in view, no client results, no signal of "real business" — and prospects need that reassurance before they hand over money and access.

WHAT'S INSIDE

Inside the checklist, 6 sections and 19 items

Homepage Essentials

Write a headline that names who you help and the outcome, lead with a strong hero image, place one primary CTA above the fold, and surface a result in the first scroll.

Services Page

List each service with name, two-sentence outcome, duration, price, and a Book Now button, write in outcome language, and add an FAQ section.

About & Portfolio Pages

Lead About with client benefit not your CV, caption every portfolio entry with the brief and result, and use a warm headshot fitting for an in-home service.

Mobile & Speed

Test on a real phone, run PageSpeed Insights and compress images, verify booking buttons and forms work, and confirm the site is served over HTTPS.

SEO Basics

Write a title and meta description for every page, include your location and specialty in homepage text and alt text, and register with Google Search Console.

Conversion & Trust

Add three testimonials with first name, location, and service, state your response time on the Contact page, and audit the site as a first-time visitor each quarter.

💻

Make the website close the booking

Download the PDF and audit your stylist website end to end — homepage, services, about, portfolio, mobile, speed, SEO, and trust — so visitors arrive and book.

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Before you buy

Questions, answered

Access is instant. Right after purchase the product appears in your personal account and you get a confirmation email.

Any device with a browser — phone, tablet or desktop. Your access is lifetime.

No. All future updates are included and delivered to your account at no additional charge.

Refunds are handled under the store's Refund Policy: within 30 days, if the product doesn't match its description or you can't access it.

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Instant Delivery

Upon purchase, you get immediate access via your personal account and a confirmation email.

Returns & Refunds

Refunds are handled under the store's Refund Policy. Within 30 days, a refund may be available if the product doesn't match its description or you can't access it. Once the files have been accessed, refunds for a change of mind aren't available.