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Stylist Portfolio Checklist

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Stylist Portfolio Checklist

A comprehensive action sheet for building a professional styling portfolio that communicates your expertise, attracts the right clients, and converts enquiries into bookings.

6sections

19items

instantaccess

🔥 Action-focused · no theory

A printable PDF checklist with 19 items across 6 sections covering image quality, content inclusion, format, digital optimisation, social portfolio, and ongoing development.

Built for stylists ready to treat their portfolio as a real sales asset — not a phone full of screenshots and a Linktree.

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✓ Instant PDF download

✓ Action-focused, not theory

✓ Read on any device, lifetime access

SOUND FAMILIAR?

Your portfolio is the weakest link in your pitch

Image quality undermines great work

Beautiful styling, dimly-lit phone photos — and a prospect's first impression is "looks amateur" before they ever read the brief.

No range, no case studies

It's all the same body type, same service, no narrative of the brief or outcome — so a prospect can't picture themselves working with you.

The portfolio site is slow and broken on phones

Huge unoptimised images, no mobile layout, no clear call to action — the prospect closes the tab before getting to the work that would have won them over.

The portfolio hasn't been updated in months

The work has improved, the offer has evolved — but the public-facing portfolio still shows where you were a year ago, and that's what prospects judge.

WHAT'S INSIDE

Inside the checklist, 6 sections and 19 items

Image Quality

Shoot in proper light, hold a consistent ratio for cohesion, capture front, side, and detail shots, and lock written permission before anything goes public.

What to Include

Cover every service type you sell, show a real range of bodies and ages, and include at least two written case studies with brief, approach, result, and a quote.

Format & Presentation

Maintain three versions — website, PDF, social highlight — caption every entry with brief and outcome, and lead with your three strongest transformations.

Website & Digital

Optimise images to 200–300KB, add real alt text on every image, put a clear next step on every page, and test on a real phone before going public.

Social Media Portfolio

Keep an Instagram Highlight of your six to eight strongest transformations, save your best work as Pinterest pins, and refresh public content every 90 days.

Ongoing Development

Triage portfolio-worthy material within 48 hours of every session, schedule styled shoots every six months if client content runs thin, and prune annually.

🖼️

Let the portfolio do the heavy selling

Download the PDF and rebuild your portfolio across image quality, content, format, web optimisation, social, and ongoing development — so prospects book before the call.

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Before you buy

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Refunds are handled under the store's Refund Policy: within 30 days, if the product doesn't match its description or you can't access it.

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Upon purchase, you get immediate access via your personal account and a confirmation email.

Returns & Refunds

Refunds are handled under the store's Refund Policy. Within 30 days, a refund may be available if the product doesn't match its description or you can't access it. Once the files have been accessed, refunds for a change of mind aren't available.