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Stylist Instagram Setup Checklist

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Stylist Instagram Setup Checklist

A step-by-step action sheet for setting up a professional Instagram presence as a personal stylist — profile, links, grid, content, stories, and review.

6sections

23items

instantaccess

🔥 Action-focused · no theory

A printable PDF checklist with 23 items across 6 sections covering profile setup, links and contact, grid planning, content strategy, Stories and Reels, and review.

Built for stylists ready to treat Instagram as a real business asset rather than a personal feed with occasional client posts.

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✓ Instant PDF download

✓ Action-focused, not theory

✓ Read on any device, lifetime access

SOUND FAMILIAR?

Your Instagram doesn't do business work

New visitors don't know what you do

The bio is vague, the highlights are missing, the grid is a mix of personal and work — and prospects leave the profile without knowing they can hire you.

There's no path from feed to booking

No link-in-bio, no contact button, no booking call to action — the people who do want to work with you can't easily figure out the next step.

Posting is chaotic and burns you out

Seven posts one week, silence the next — without a content plan or pillars, every post becomes a decision, and the energy cost is bigger than the reach.

You never check the analytics

You don't know which post types your real audience saves and shares — so you keep guessing, and the algorithm keeps showing your stuff to fewer people.

WHAT'S INSIDE

Inside the checklist, 6 sections and 23 items

Profile Optimisation

Switch to a professional account, write a three-line bio with a clear CTA, choose a profile photo that fits your work, and add your service location for local search.

Link & Contact Setup

Set up a link-in-bio tool with booking, portfolio, and recent content links, enable contact buttons, choose a consistent username, and seed bio keywords.

Initial Grid Planning

Plan the first nine posts together, include at least two transformations, and apply a consistent edit so the grid reads as a deliberate first impression.

Content Strategy Basics

Define three to four content pillars, write captions that teach not just describe, use targeted hashtag sets, and pick a posting cadence you can hold.

Stories & Reels Setup

Create five labelled Highlights covering services, results, testimonials, about, and tips, commit to daily Stories and weekly Reels, and batch-film monthly.

Review & Adjust

Check Insights weekly for the first month, lean into the post types that earn saves and shares, and audit your bio, photo, and highlights every 90 days.

📱

Make Instagram earn its place

Download the PDF and set up your Instagram as a real business surface — profile, links, grid, content strategy, stories, and review — built to bring bookings in.

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Refunds are handled under the store's Refund Policy. Within 30 days, a refund may be available if the product doesn't match its description or you can't access it. Once the files have been accessed, refunds for a change of mind aren't available.