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Email List Launch Checklist

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Email List Launch Checklist

A step-by-step action sheet for launching an email list as a personal stylist — platform, lead magnet, welcome sequence, growth, regular sends, and list health.

6sections

19items

instantaccess

🔥 Action-focused · no theory

A printable PDF checklist with 19 items across 6 sections covering platform, lead magnet, welcome sequence, list growth, regular email content, and list health.

Built for stylists who want a real email list — not just a contact form — and a steady channel that doesn't depend on the algorithm to keep working.

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✓ Instant PDF download

✓ Action-focused, not theory

✓ Read on any device, lifetime access

SOUND FAMILIAR?

Every channel you have is rented from an algorithm

Instagram is the whole funnel

A bad week of reach equals a bad week of bookings — there's no direct line to your audience that doesn't depend on someone else's feed.

"Sign up to my newsletter" doesn't work

There's no real lead magnet, no specific reason to subscribe — and your list grows by one or two people a month if you're lucky.

New subscribers hear from you once, then never

No welcome sequence, no rhythm — by the time you do send an email, the subscriber barely remembers signing up, and the unsubscribe rate confirms it.

No idea what's healthy and what isn't

You don't track open or click rates, never clean the list, and never survey subscribers — so the list quietly decays while you tell yourself it's "still there".

WHAT'S INSIDE

Inside the checklist, 6 sections and 19 items

Platform & Account

Pick Mailchimp, Flodesk, or ConvertKit on ease of use, set up brand and sender details, use your real name, and set up a custom sending domain for deliverability.

Lead Magnet & Form

Create a specific lead magnet — capsule guide, interview outfit PDF, style audit — design a one-field opt-in form, and embed it across your key pages.

Welcome Sequence

Write a three-email welcome — magnet, your story, services — automate the sequence, and finish each email with a personal sign-off, not a broadcast tone.

Growing Your List

Mention the lead magnet on social twice a week, add a signup to client summaries, run a short-term launch bonus, and seed referrals by asking for forwards.

Regular Email Content

Send weekly or fortnightly with a tip, seasonal guide, or outfit formula, write subject lines that promise something specific, and keep emails to 300–500 words.

List Health

Clean the list every six months with a re-engagement campaign, monitor open and click rates, and survey subscribers twice a year on what genuinely helps them.

📧

Own a channel no algorithm controls

Download the PDF and launch an email list across platform, lead magnet, welcome sequence, growth, regular sends, and list health — built to outlast any social platform.

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Refunds are handled under the store's Refund Policy. Within 30 days, a refund may be available if the product doesn't match its description or you can't access it. Once the files have been accessed, refunds for a change of mind aren't available.